On May 28th, GoldenHome Malaysia's 1,000 sqm shared flagship showroom opened, launching a new chapter in the Southeast Asian custom home furnishings in retail market! Sean Zen Pan, CEO of GoldenHome; DATO' VINCENT LIM, President of the Asian Federation of Exhibition & Convention Associations (AFECA); TC CHAO, General Manager of Versatile Materials Sdn Bhd; Zhang Ling, CHINA CONSTRUCTION SECOND ENGINEERING BUREAU LTD; Want Ke yuan, Director of GHT MERIT SDN BHD; PUA HOCK CHAI (PJK), THE FEDERATION OF XING YANG ASSOCIATIONS OF MALAYSIA; Lu Jie, Vice President of Hangzhou Mingpin Decoration; Li Lee, General Manager of GoldenHome's Overseas Business Department; Luo Weiqiang, Executive Director of GoldenHome Malaysia Sdn Bhd; Alex Chen , General Manager of GoldenHome Malaysia Sdn Bhd; and mainstream local media including Sin Chew, ACG Media, Creative Homex, Delight Media, Atap, as well as industry partners, jointly attended and witnessed the event!
The opening of this store not only signifies GoldenHome’s formal move from the B2B engineering market to a dual-track model incorporating both B2B and B2C retail, but also sets a new benchmark for the region through its innovative “shared flagship showroom” business model.
Since its establishment in 1999, GoldenHome has been dedicated to providing high-quality customized home solutions, enabling more families to enjoy the beauty of coming home. Today, the company has over 4,000 franchise stores and distributors across 30 countries worldwide. As one of the key markets in its globalization strategy, GoldenHome has remained committed to being “deeply rooted in the local market and serving local customers”in Malaysia—establishing a platform company, building satellite factories, and gradually developing localized capabilities in operations, production, and sales to better meet the needs of the local market and customers.GoldenHome Malaysia Sdn Bhd, established in 2017, primarily offers custom home solutions services for corporate clients, and has participated in landmark projects including Icon Residence and Sunway Putra Hotel.
This first overseas shared flagship showroom represents another key milestone in GoldenHome’s globalization journey. At the opening ceremony, GoldenHome President Pan Xiaozhen stated that internationalization is a core strategy for differentiation, and that Malaysia is a high-potential growth market. Establishing the shared flagship store here is not only an innovation within the industry, but also a breakthrough for GoldenHome in expanding its international retail customization business. By leveraging an asset-light cooperation model, the company aims to attract more industry partners to collaboratively explore the Malaysian retail market, achieving resource integration and mutually beneficial outcomes.
The newly launched "shared flagship showroom" model provides partners with a "zero rent, zero labor cost" entrepreneurship platform through a "light-asset cooperation + resource integration" mechanism, achieving a win-win situation between the brand and local entrepreneurs. DATO' VINCENT LIM, President of AFECA, praised this model in his speech, stating that GoldenHome's shared flagship showroom model not only provides local entrepreneurs with opportunities of "low cost, light assets, and low risk" but also redefines the possibilities of home furnishings retail. AFECA looks forward to GoldenHome injecting the innovative genes of this model into the exhibition industry and jointly exploring the cross-border development path of "exhibitions + industries" with AFECA.
Inheriting the brand's global commitment to innovation and craftsmanship, GoldenHome's flagship showroom is inspired by modern Malaysian lifestyle design. Through scene-based layouts, it creates an exhibition space that combines international trends with local characteristics, fully displaying GoldenHome's full-category product matrix, allowing Malaysian users who value design and quality of life to experience it immersively.
The showroom also features GoldenHome's AI intelligent design system - Fly Ker AI, which integrates generative AI technology, capable of generating 3D renderings with one click and providing multi-style solutions, it support rough/old/finish house type. Users can generate visual personalized kitchen, wardrobe, and full-house solutions in real time; at the same time, it can integrate intelligent storage systems and the Internet of Things into design schemes to optimize and improve home space utilization. The showroom also specially displays sustainable series using ENF-Certified panels, low-volatile coatings, and bamboo composite materials, which not only meet international environmental standards but also perform excellently in moisture resistance, moth resistance, antibacterial and mildew resistance, perfectly adapting to Malaysia's hot and humid climate characteristics, ensuring long-lasting durability and safe and healthy home spaces.
With the launch of its first overseas shared flagship showroom, GoldenHome will accelerate the construction of its retail network in Malaysia. Using the “shared flagship store” as a strategic fulcrum, the company will deepen localized operations, empower partners with technology, and co-build a localized ecosystem. In doing so, GoldenHome aims to deliver high-aesthetic, high-quality whole-home customized solutions to consumers in Malaysia and across Southeast Asia—driving the industry toward higher standards and a more sustainable future.
