On July 8th, above the Pearl River, a press conference themed "Chinese Customization Looks to GoldenHome" focused the attention of the home furnishing industry on the global debut of the "Ultimate Oriental" whole-home customization series and the Feiliu AI Home Design Agent 2.1.
This press conference was not only a concentrated display of GoldenHome's product strength but also reflected the deep logic of China's home furnishing industry's transformation from "scale competition" to "value creation". Today, we attempt to decode how GoldenHome, with user needs as the origin, builds a differentiated competitive barrier through product innovation and AI technology empowerment, and promotes the industry to evolve to a higher dimension through this press conference.
Quality Revolution
Transformation from "Precision Manufacturing" to "User-Perceived Value"
When the industry generally emphasizes basic indicators such as "durability" and "environmental protection", GoldenHome defines quality as "user-perceivable value experience". The value proposition of "exquisite craftsmanship, high appearance, and lifestyle expert" put forward by Pan Xiaozhen, president of GoldenHome, at the press conference is by no means a simple process upgrade, but a quality revolution covering the entire chain of materials, processes, and quality control.
Taking the main product "High Customization - G7 (Mo) Oriental Aesthetics Series" as an example, living scenes such as study, bedroom, and cloakroom not only fully reflect the aesthetics of the Tang Dynasty but also make the products more detailed through exquisite bone line door styles and grass rattan weaving; the paper grille increases the agility of the space. The "Ruijing" bathroom series, its hot-bent rock slab integrated basin eliminates dirt-retaining dead corners through seamless technology, and the skin-feel multi-layer board cabinet body conveys delicate texture through touch. This design is not a simple pile-up of technologies, but transforms the "exquisite craftsmanship" on the manufacturing end into the "sense of quality acquisition" on the user end. As Pan Xiaozhen said: "Quality is defined from the user's perspective."
High Appearance Evolution
Global Dialogue Between Color Science and Oriental Aesthetics
At the press conference, Cai Xiaoyan, founder of the Color Space Living Research Institute, gave a sharing titled "Folded Oriental Colors - 2025 Intangible Cultural Heritage Color Release". This color feast not only let us appreciate the unique charm of Oriental colors but also brought new design inspiration to the home customization industry.
GoldenHome integrates the intangible cultural heritage color system (such as Tianxia Bai, Ancient Pottery Gray, Lacquer Red, Northern Wei Blue, etc.) with modern space functions, takes " utensils " as the carrier, restates the code of intangible cultural heritage with modern innovative craftsmanship and design grammar, and awakens our memory and creative impulse of the thousand-year cultural heritage through the interpretation of fashion and the reconstruction of aesthetics, so that traditional aesthetics can continue and take on a new look in contemporary life.
In the "Muyin" Song-style aesthetic living room, the log color base is matched with the contrasting color design of WaDangQing, which not only restores the living scenes of the "four elegances" (tea making, incense burning, painting hanging, and flower arranging) of the Song Dynasty but also creates a hazy light and shadow effect through the narrow frame sky-earth hinge grille glass door.
This design language is transformed into the collision between the intangible cultural heritage color of colored pottery and the high wooden handle in the "Yunman" Italian-style Oriental western kitchen, and the double island design greatly improves the efficiency of integrating Chinese and Western kitchen functions.
This design philosophy that unifies aesthetic value and functional value is reshaping consumers' perception of "high-value home furnishing" - appearance is no longer a shallow expression at the visual level, but a spiritual container carrying lifestyle.
Scene Expression
From Space Customization to In-depth Operation of Living Scenes
Earlier, GoldenHome and Xiaohongshu jointly launched the "Home Furnishing People's Lifestyle Research", which deeply insight into and studies the lifestyle of home furnishing people through the Xiaohongshu platform, deeply links users, co-builds home life trend inspiration, provides consumers with more personalized and creative home solutions, and helps realize every family's pursuit of an ideal life.
For example, the 1m² housekeeping balcony emphasizes both efficient storage and elegant life, with washing, care, cleaning, and storage all handled in one cabinet; the home fitness warehouse is specially created for the whole family to have a comfortable and efficient sports space, with one-key switching to sports mode to enjoy a healthy lifestyle. The "Two-way Healing Paradise for Me and My Furry Kids" realizes the dynamic balance of human-pet cohabitation space through modular furniture and invisible storage design.
Behind these innovations is GoldenHome's in-depth deconstruction of users' living scenes. While most of the whole-home customization industry is still in the stage of "cabinet combination", GoldenHome's "scenario-based innovation" provides the industry with a transformation sample from "selling products" to "selling lifestyle".
AI Empowerment
From Tool Innovation to Industrial Ecology Reconstruction
In the past few years, general AI technologies represented by ChatGPT, MidJourney, and Deepseek have swept the world, showing strong content generation and logical reasoning capabilities. However, in the home furnishing industry, these general tools often face the problem of "acclimatization". A truly useful AI in the home furnishing industry is not a simple call to the large model API, but in-depth training based on industry data, user habits, and manufacturing logic.
At the press conference, Wang Hongren, executive general manager of GoldenHome's digital marketing center, delivered a speech titled "Intelligently Leading the Future, Seeing a Better Home - Feiliu AI Agent 2.1 Public Beta Release", which let us see how AI technology empowers the home customization industry and promotes the transformation and upgrading of the industry.
The iterative upgrade of Feiliu AI Home Design Agent 2.1 marks the evolution of AI from "rendering generation tool" to "design agent", revealing the profound changes of AI technology to the home furnishing industry. Different from other home improvement AI tools that focus on visualization, Feiliu AI 2.1 focuses on business scenarios, and creatively meets users' diverse imaginations of home with high aesthetic design, multi-modal generation, and language interaction, and has more industrial chain integration advantages. Its core breakthrough lies in building a triple closed loop of "data - algorithm - scenario": at the data layer, through in-depth learning of millions of design cases, it has mastered many professional rules such as ergonomic layout and functional zoning planning; at the algorithm layer, dynamic reconstruction technology makes batch generation efficiency increase geometrically while maintaining personalized customization capabilities; at the scenario layer, the 3D scenario error rate is controlled to a minimum, reaching the architectural level accuracy standard. This technical architecture enables ordinary users to obtain a complete design scheme including preliminary budget quotation in a very short time only by uploading the house type map.
It is worth mentioning that while pursuing product quality and innovation, GoldenHome also attaches great importance to user participation and feedback. During the press conference, GoldenHome launched a live broadcast of the review meeting, allowing manufacturers, media, franchisees, and users to participate in the product review process. This open and transparent review method not only enhances users' trust in the brand but also provides valuable opinions and suggestions for the continuous improvement of products.
In the home furnishing market where price wars are raging, GoldenHome's choice demonstrates the strategic resolve of long-termists. It does not actively participate in the vicious competition of "package promotions", but instead builds a moat through "exquisite craftsmanship + AI technology empowerment + scenario innovation". When the industry is still discussing whether "whole-home customization is a optunity or a bubble", GoldenHome has given the answer with actions: only by anchoring user value and continuously creating differentiated experiences through technological innovation can we take the lead in the transformation.
From exquisite craftsmanship to Oriental aesthetics, from living scene creation to AI ecological construction, GoldenHome's evolution path reveals a truth - in the homogeneous red sea, the real breakthroughs are always those long-termists who both look up at the stars (insight into user needs) and keep their feet on the ground (polish product details).
